Why Big Brother Naija Ex-housemates Are Not Good For Influencing

A marketing expert has revealed why former housemates of the Big Brother Naija reality show aren’t good enough for influencing brands.

This came following a question thrown at the marketing expert during a question and answer session on Insta stories.

According to the marketing expert, a conservative brand would not associate with all the drama that comes with the housemates, adding that most of them are not content creators and only got their huge following from the reality show.

He also opined that the issue of longevity is important to brands as most of them are only relevant till the next edition.

In his own words; “I don’t use them, they aren’t brand fit for where I work. Maybe if I change companies to a waist trainer brand, alcohol, condom brand maybe, If you work for a conservative brand or a clean brand, the press they bring, the drama, you have to look at that your brand and see if that’s the kind of publicity you want to be associated with.

“Secondly, longevity is the issue with them. They are only relevant till the next big brother, only a handful has found a way to extend their lifespan.

“Also, they weren’t originally content creators. They just happened to have followers cos of the platform, don’t expect too much in terms of value in content creating, don’t expect at all.

“Personally, I won’t sign such one, even the big ones, It;s just more headache. There are just better ways to spend your money, who knows, my view might change. Then alot don’t know how to reinvent themselves and create other value, in terms of this Anto is the only one I’ve used, cos she’s a creat host, so that’s one with value”