Nigeria Creative Industry May Generate 2.7 Million Jobs In 30 Years – US

The Assistant Secretary for the Bureau of Economic and Business Affairs at the U.S. Department of State, Ramin Toloui, has asserted that Nigeria’s creative industry is capable of creating at least 2.7 million jobs in the country by 2050.

Toloui stated this on Monday, November 6, while addressing creatives in Lagos.

According to him, the sector has the potential to become the country’s largest export sector and create an estimated $100bn in Nigeria’s GDP by 2030.

“It is simple. The cultural sector alone accounts for 3.1 per cent of global gross domestic product (GDP). The creative industries generate annual revenues of over $2tn and account for nearly 50 million jobs worldwide according to the UN Conference on Trade and Development, and that’s not all,” he said.

Toloui praised the impressive expansion of Nigeria’s creative industry, emphasizing the flourishing partnerships between American and Nigerian talents.

He, however, underscored the growing attraction of American actors towards Nigerian cinema and the upward trajectory of Nigerian music artists collaborating with their American counterparts.

‘’This rising demand has led to increased exports of African content through digital streaming platforms and international tours, as well as a surge in investments from African-based investors in early-stage creator economy startups,’’ he said.

Toloui expressed the U.S. government’s support and pride in witnessing the flourishing ties within the creative industry between the United States and Nigeria.