The United States President, Donald Trump, has formally appointed twenty-eight-year-old Hope Hicks as the White House communication’s director, taking on one of the most powerful roles within the American government.
Hicks has been acting director since the departure of Anthony Scaramucci who held the position for only 10 days.
She confirmed her appointment via email on Tuesday.
The former model and PR operative is known around the West Wing for her close relationship with the Trump family and as a keen defender of Trump’s image.
She previously served as an adviser to Ivanka Trump and was spokesperson for Donald Trump’s presidential campaign, her first job in politics.
Since the beginning of the administration she had a floating role, a trusted advisor to the president who was able to channel Trump’s thinking on issues related to the press.
Her appointment brings her more closely into the formal White House communications structure.
Although less visible than press secretary Sarah Huckabee Sanders, the White House communications director is responsible for shaping the administration’s message.