Who is Lili Gold? All you need to know about Les Gold’s wife

Lili Gold, the co-owner of American Jewelry & Loan, one of the largest pawn shops in Detroit, Michigan may not be a household name like her husband, Les Gold, the charismatic star of TruTV’s “Hardcore Pawn,” but her influence and role within the family business, American Jewelry & Loan, are undeniable. Despite her rare appearances on the show, Lili’s contributions behind the scenes have been pivotal in building one of America’s largest pawnshops. Lili embodies the essence of a successful businesswoman, a supportive partner, and a loving mother.

Profile summary

Full name	Lili Gold
Gender	Female
Date of birth	20 June 1950
Age	73 years old (as of April 2024)
Zodiac sign	Gemini
Place of birth	Michigan, United States
Current residence	Detroit, Michigan, United States
Nationality	American
Ethnicity	White
Religion	Christianity
Sexuality	Straight
Height in feet	5’4″
Height in centimeters	163
Weight in pounds	137
Weight in kilograms	62
Hair colour	Dark brown
Eye colour	Brown
Marital status	Married
Partner	Leslie Gold
Children	2 (Ashley and Seth)
Profession	Pawnbroker
Net worth	$1.5 million

Who is Lili Gold?

Lili Gold, born on June 20, 1950, in Los Angeles, United States, is best known for her partnership in life and business with Les Gold. A Gemini by birth, Lili has navigated the ups and downs of the pawnshop industry with grace and determination. She and Les have been married for over four decades, proving their strong partnership at home and in the workplace.

Early Life and Marriage

Lili’s story begins in Los Angeles, where she was born and raised before moving to Detroit, Michigan — the city that would become the backdrop for her family’s success story. Though details about her early life are scarce, Lili’s journey took a significant turn when she married Les Gold in 1975 in Detroit, Michigan. Together, they have built not just a family but a business empire that has become a cornerstone of the Detroit community.

Lili Gold Career

In 1978, Lili and Les established American Jewelry & Loan, marking the beginning of a venture that would grow to become one of the most recognized pawn shops globally.

The business’s success is a family affair, with their children, Ashley and Seth, stepping into roles as co-owners, ensuring the legacy of American Jewelry & Loan continues. Lili, while not as prominently featured on “Hardcore Pawn” as her husband and children, remains a pivotal figure in the shop’s operations and success.

While Les Gold might be the face of American Jewelry & Loan, Lili Gold’s role in the business is just as crucial. Co-owning the pawn shop since its establishment in 1978, Lili has been instrumental in its growth and success. The shop, initially located at the Green Eight Shopping Centre in Oak Park before moving to Detroit, has expanded under their stewardship to include several locations across Michigan.

Family Life

Lili and Les’s partnership has stood the test of time, spanning nearly five decades. Their children, Ashley and Seth, not only followed in their footsteps into the family business but also became stars in their own right on Hardcore Pawn. Lili’s influence is evident in her children’s dedication to the business, with Seth originally aspiring to be a doctor before choosing to join the pawn shop, indicating the strong familial bond and commitment to their legacy.

FAQs

How Old is Lili Gold? As of April 2024, Lili Gold is 73 years old.

Where is Lili Gold from? Lili was born in Los Angeles, California, but has made Detroit, Michigan, her home, where she has contributed significantly to the local community through her business.

What Does Lili Gold Do? Lili Gold is a co-owner and business operator of American Jewelry & Loan, the family’s pawn shop. Her business acumen and dedication have been crucial to its success.

Who are Lili Gold’s Children? Lili and Les Gold are proud parents to two children, Ashley and Seth Gold.

Is Lili Gold Still Married to Les Gold? Yes, Lili and Les Gold have enjoyed nearly five decades of marriage.

What is Lili Gold’s net worth? She has an estimated net worth of $1.5 million.

Is Lili Gold featured in “Hardcore Pawn”? While primarily behind the scenes, Lili Gold does make rare appearances on the show, offering viewers a glimpse into the matriarchal figure behind the Gold family.

How tall is Lili Gold? Lili Gold stands at 5 feet 7 inches.