Dangote Peugeot Automobiles Nigeria Limited (DPAN) has begun car assembly in Nigeria, starting with the land trek, 3008, 5008 and the new 508 Naija News reports.
Peugeot vehicles will now be assembled in Nigeria nearly four years after joint owners Dangote Group secured authorization from the Nigerian regulator following prior expressions of interest in the old Peugeot facility, now known as PAN Nigeria Ltd, according to The Sun.
According to the Nigerian automobile company, the newly constructed Green Field Assembly Plant in the country’s northern region is capable of producing 120 automobiles per day in two shifts. Additionally, the management stated that the vehicles to be released are expected to demonstrate their exceptional looks, technological sophistication, and safety features in order to appeal to customers and the motoring public.
“With the New Green Field Ultima Assembly Plant, a lot is being done by DPAN to ensure visibility of the Peugeot brand and availability of spare parts to the network and the generality of Nigerians. DPAN will be encouraged by our technical partner to reposition the brand in the short, medium, and long term as we ensure customer satisfaction and sustainability.
“This dream has started with the re-launch of the Peugeot brand in Nigeria as well as the local assembly of the 301 at our new Kaduna plant and thereafter the introduction of the Landtrek, 3008, 5008 and the new 508…Nothing is being spared to enable market recapture, hence all hands are on deck to ensure not just survival but also continued growth in a market with potential for cars in excess of 100,000 units per year and growing.”
Nothing is being spared in order to reclaim market share, and as a result, all hands are on deck to ensure not only survival but also sustained growth in a market with a potential for over 100,000 units per year and increasing.”
Naija News understands that DPAN is a joint venture between Africa’s richest man, Alhaji Aliko Dangote, and his conglomerate, Dangote Industries Limited; the governments of Kaduna and Kebbi; and a technical partner (Stellantis Group, the parent company of Peugeot).