Ariana Grande, a popular American artist has just sued Forever 21 for allegedly hiring a model that looks like her to propagate its social media campaign.
She is claiming at least $10 million for damages.
The accused was sued to the California federal court meanwhile Forever 21 had proposed with Grande’s representatives while expecting her latest album “thank u”, “next” — to endorse a deal.
According to the accused: “Notably, the endorsement deal Forever 21 sought with Ms. Grande centered around social media marketing, including, but not limited to, Twitter posts, Instagram posts, and Instagram stories.”
The accused said that the deal “never came to fruition because the amounts that Forever 21 offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature.”
“Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019,”
“The campaign capitalized on the concurrent success of Ms. Grande’s album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”
Ariana Grande, however, concluded that she has been impersonated.
See Grande’s full court papers and other complaints against Forever 21 here.