The singer, in her reply to the ad, called out Snapchat, accusing the platform of bringing shame on domestic violence victims.
Rihanna said in a post on Instagram, “Now SNAPCHAT I know you already know you ain’t my fav app out there!
“You spent money to animate something that would bring intentional shame to [domestic violence] victims and made a joke of it!!!
“Shame on you. Throw the whole app-oligy away.”
Snapchat who stated that the release of the ad was as a result of wrong approval and not reviewing it as supposed before been released, Snapchat also made it known the ad was taken down immediately and as taken time to apologies to Rihanna, Chris Brown and their users.
Meanwhile, the social media platform, in a statement issued on BBC, said that the ad violated Snapchat’s policies and appeared in error.
The statement said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
See the ad below:
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