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It is official Etisalat Nigeria rebrands as 9Mobile

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Etisalat Nigeria has finally made its rebranding 9Mobile official.

This was confirmed through a statement by the company’s Chief Executive Officer, Boye Olusanya.

The statement said: “Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.”

There had been speculations that the brand was going to change its name to 9Mobile, after Etisalat International exited the country and gave them a 3-week deadline to change the brand name.

An insider had on Friday said the board had approved the name change, but had yet to make it official. The mobile network’s official Twitter account announced the change, unveiling the brand’s logo and its colours.